Well, it was destined to be. Nothing lasts forever, especially if you’re a small business taking full advantage of the new, now, next and free of digital tools and tactics. It’s no coincidence that as social platforms and productivity applications formalize revenue streams (advertiser or subscriber), they’ve got you. You either have to pay to […]
Oh Baby, Hot Tips and Sizzling Inspiration for Summer Email Marketing
Much like the handsome gentleman in the photo above, I am a multitasker. So, while working on a June-themed small business client eNewsletter last week, I made a couple of notes and tapped into a few resources for this post on summer email marketing. Themed email marketing is a no-brainer, but effective themed email marketing […]
Reputation Management Mad Men Style
If you are a small business marketer who thinks big, you might have been captivated by all 98 episodes of Mad Men, the popular television series that recently ended its seven-season run. And why not? The series was as much about the rich characters and masterfully written plot lines as it was about marketing the […]
Cause Marketing Gone Wrong
Cause marketing has come a long way and some would say, not for the better. The strategy should be a win-win for both a brand and a charity, delivering tangible benefit to everyone’s bottom line. As a former television executive, who developed cause marketing initiatives for stations owned by one of the world’s largest entertainment […]
