You may hate buzzwords, but if you don’t know them, you may very well find your small business SOL (sadly outta luck). You’ll find them at every turn in planning, executing and evaluating strategies and tactics to grow the bottom line. In full disclosure, I am not a big fan of buzzwords. However, knowing the […]
R.I.P. Twitpic
How many times has this happened to you? You find a good – and oftentimes free – network, platform, app or API to grow your online and social media footprint. You’ve configured the code, structured the strategy, uploaded content, and loads of it no less. You are in seamless cruise control – building community, engaging […]
Classic Rules of Positioning – Six Steps to Success
There are some throwbacks that you just want to throw away – the picture of yours truly in a majorette uniform in a previous blog post immediately comes to mind. But the one below, my 20-plus year old paperback edition of Positioning: The Battle For Your Mind, is not one of them. Many consider this […]
Confessions of a Former Twirl Girl and 4 Lessons about Marketing
A Face in the Crowd is a 1957 film classic that strikes a chord with many in the entertainment, media and marketing professions. It is the story of a hobo who becomes a media icon with an inflated ego and a false sense of fame and power. It features an all-star cast, legendary director and […]