Why Fonts Matter in Marketing

Fonts are often an after-thought in marketing materials, web design, email and all other types of communication methods. It’s an integral part of the branding process as certain fonts can evoke feelings and project your intent.  Your font selection also sets the tone for the content. If the font is not in sync with what

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Emoticon-Emoji-Acronym Madness – Rules for Smiley Face and OMG Moments in Your Communication

It all started with the smiley face. I recently received this hidden message at the end of a business email @~)~~~~. Confused? Look sideways – the client wanted to send me a rose and used this emoticon to portray their sentiment. In another situation as I waiting for confirmation or an impending order, rather than

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Are All Clients Good Clients? When to Say No to New Business

So, what keeps small business owners up at night?  According to guests from The Marketing Mojo Show, it’s new business:  getting it, nurturing it, managing it, satisfying it. (Read our previous blog about new business angst.) Since there is so much competition and so much choice for a potential new client, businesses should be thrilled

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Five Proven Methods for Success

  Each new year typically starts with a promise of new optimism, new ambitions and a new attitude.  On a personal level, average folk year in and year out pledge to exercise, eat healthy, quit smoking, be a better person, mend relationships and look for a new job. Always bear in mind that your own

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