As evidenced by dictionary word additions like man cave in 2012, selfie in 2013 and big data in 2014, Merriam-Webster has to change with the times to remain relevant. Their new entry for 2015 might just be mobile marketing. Note these statistics: Mobile devices now make up 60% of internet usage – more than PCs. (Source: […]
When Tweets and Posts Become Terminal
Everyone’s heard of Death by Chocolate. It’s when a person gorges on dark, semi-sweet and milk chocolate pastries, cakes, truffles and treats to a delectable breaking point. We’ve decided to coin a new phrase: Death by Facebook. It’s different than Death by Chocolate because unlike the former, it’s not an enjoyable way to go. If […]
City Slogans – a First Step in Branding
Every category of business needs a strong brand. This includes everything from corporations and retail outlets to food trucks and sports teams. But what about a city? And what about if the city is well, a county? Cities often try to brand themselves, many times for reasons of tourism or to gain positive rankings on […]
“Watson” Debuts to the Masses with Freemium Analytics
Remember Deep Blue, the IBM computer that played chess champion Garry Kasparov in the 1990s? His just-as-smart younger cousin, Watson, became a media darling in 2011 when he challenged Jeopardy legends Ken Jennings and Brad Rutter, beating both of these highest-winning champions. Deep Blue is but a distant memory now, filed in the IBM historical […]
