We adhere to the philosophy espoused in the title of the Luther Vandross-Janet Jackson duet, The Best Things in Life Are Free. For me, the mindset has become so strong that I like to call myself The Queen of Free. It’s a mindset that has caused me to visit 7-Eleven for a free Slurpee on […]
Research Holds Key to Social Media Connection with Customers
Every year the Pew Research Internet Project releases a social media report which gives insightful and even surprising information about the demographics, frequency of visits, reasons for usage and more related to social networking sites. Based on this information, it might be time to refresh your marketing and communication strategies to keep up with […]
Low-Tech Business Items That Can’t Be Replaced
A few weeks ago we wrote about apps that can replace some of your office essentials – the fax machine and scanner – items that were high-tech in their heyday, but alas have seen better days. But not every old-school item has been replaced with a high-tech gadget. In order for higher technology to take […]
Two Recent Marketing Blunders and How Not to be a Third Victim
Blunder #1 – Publicity Pitfall The SuperBowl presents the perfect opportunity for promotion and publicity campaigns. Their point is to raise awareness and generate excitement about your products, not to lose $7 million as happened this year with a Houston furniture store. Gallery Furniture offered customers their money back from furniture delivered before SuperBowl Sunday […]
