Emoticon-Emoji-Acronym Madness – Rules for Smiley Face and OMG Moments in Your Communication

It all started with the smiley face. I recently received this hidden message at the end of a business email @~)~~~~. Confused? Look sideways – the client wanted to send me a rose and used this emoticon to portray their sentiment. In another situation as I waiting for confirmation or an impending order, rather than

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Are All Clients Good Clients? When to Say No to New Business

So, what keeps small business owners up at night?  According to guests from The Marketing Mojo Show, it’s new business:  getting it, nurturing it, managing it, satisfying it. (Read our previous blog about new business angst.) Since there is so much competition and so much choice for a potential new client, businesses should be thrilled

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Don’t Be Like This Holiday Ad

Holiday commercials, catalogs and print ads are standard retail practice for stores and products.  Strong creative should reinforce your brand and make potential customers desire your offerings or remember you in a positive light for the suture. This year, Bloomingdale’s and Nordstrom missed the mark and caused more buzz about the offensiveness of the ads

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Changing the Conversation on Controversial Topics – Issues Management

In this edition of How’d They Do That, a nonprofit’s award for public relations branding holds a far more important lesson in issues management. For many reasons, both personal and professional, I was intrigued by the PR News’ 2015 Elite Award for Branding winner, Pac West Communications on behalf of its nonprofit client, Coloradans For

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Media Lists for Small Businesses – PR Friend or PR Foe?

I am moved to write this post after reading a commentary by Bob Garfield, editor-at-large of MediaPost, a respected online publication for marketing and advertising. In P.R. Wild Pitches, Spring Edition, Garfield puts a few folks on blast for their flawed public relations strategies. The outing of these professionals aside, his article shines attention on

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