Small business owners more than any other category of enterprise live in the multi-tasking reality. They are their own webmasters, bookkeepers, payroll clerks and administrative assistants. They handle accounting, marketing, tax preparation and human resources. There is no end to the list of tasks that need to get done and are just handled by the […]
This LinkedIn Security Issue is a Big Headache for a Small Business
Recently, a small business became entangled in the web of a LinkedIn security issue. Their experience serves up a cautionary tale to be diligent, protective and proactive about your presence and reputation on social networks. It is a reminder to all that while social networks allow for easier, faster, more efficient and effective methods of […]
Marketing Humor to Make Your Day
Who says marketers cannot take a joke? Rarely do they get to turn the tables on themselves for a good laugh. Marketers can surely dish it out, but can they take it? Let’s drop the mike and laugh out loud with a little marketing humor to make your day. From 13 Marketing Jokes So Cheesy […]
Solidify Your Brand with a Shark Tank Essential – Your Story!
We can learn a thing or two about branding from reality television. They most successful contestants have a compelling story to go along with their journey. This story creates a connection with the judges and viewers and with the right presentation helps build a base of admirers a.k.a. new customers. Let’s look at Shark […]