How to Be Like Katy Perry on Twitter

The undisputed heavyweight champion of Twitter – Katy Perry – entertains a whopping 65.3 million followers (KatyCats) with her tweets.  Her next closest contenders are Justin Bieber (60.4 million), Barack Obama (55 million), Taylor Swift (52.7 million) and YouTube (48.9 million).  (See the rest of the top 100 here at Twitter Counter.) Most people in

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A “Celebrity” Endorsement Campaign Done Right

In previous posts we have endorsed caution about the use of well-known types for product endorsements.  Today, we’d like to report on a “celebrity” endorsement done right.  Of course, we’re not talking about just any old celebrity – this one happens to be First Lady Michelle Obama and it’s her project to combat childhood obesity – Let’s

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100 Degrees of Admiration: Thank You Judy McGrath

From pioneers and leaders to just plain “where-the-rubber-meets-the-road” type professionals, the LGK Hotlist of Influential Communicators pays homage to individuals who have had a profound impact upon the industry, our careers and the art and history of effective messaging. In our humble opinion, Judy McGrath is a true pioneer of reinvention, who not only revolutionized

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100 Degrees of Admiration: Thank you Mal Johnson

From pioneers and leaders to just plain “where-the-rubber-meets-the-road” type professionals, the LGK Hotlist of Influential Communicators pays homage to individuals who have had a profound impact upon the industry, our careers and the art and history of effective messaging. For reasons intensely professional and deeply personal, many of us owe a huge debt of gratitude

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