Every category of business needs a strong brand. This includes everything from corporations and retail outlets to food trucks and sports teams. But what about a city? And what about if the city is well, a county? Cities often try to brand themselves, many times for reasons of tourism or to gain positive rankings on […]
“Watson” Debuts to the Masses with Freemium Analytics
Remember Deep Blue, the IBM computer that played chess champion Garry Kasparov in the 1990s? His just-as-smart younger cousin, Watson, became a media darling in 2011 when he challenged Jeopardy legends Ken Jennings and Brad Rutter, beating both of these highest-winning champions. Deep Blue is but a distant memory now, filed in the IBM historical […]
Small Business Savings: Secrets from the Queen of Free Revealed
We adhere to the philosophy espoused in the title of the Luther Vandross-Janet Jackson duet, The Best Things in Life Are Free. For me, the mindset has become so strong that I like to call myself The Queen of Free. It’s a mindset that has caused me to visit 7-Eleven for a free Slurpee on […]
Research Holds Key to Social Media Connection with Customers
Every year the Pew Research Internet Project releases a social media report which gives insightful and even surprising information about the demographics, frequency of visits, reasons for usage and more related to social networking sites. Based on this information, it might be time to refresh your marketing and communication strategies to keep up with […]
