A few weeks ago we wrote about apps that can replace some of your office essentials – the fax machine and scanner – items that were high-tech in their heyday, but alas have seen better days. But not every old-school item has been replaced with a high-tech gadget. In order for higher technology to take […]
Two Recent Marketing Blunders and How Not to be a Third Victim
Blunder #1 – Publicity Pitfall The SuperBowl presents the perfect opportunity for promotion and publicity campaigns. Their point is to raise awareness and generate excitement about your products, not to lose $7 million as happened this year with a Houston furniture store. Gallery Furniture offered customers their money back from furniture delivered before SuperBowl Sunday […]
Get a Real Job: Cyberscammers Sink to New Lows with Ransomware
It feels as if our lives are stored up or backed up on our laptop: banking information, files, pictures, address books, etc. Small business owners can add financial records, client data, confidential emails and more to the list of seemingly “can’t live without” items. That is why a new virus — cryptolocker — is particularly […]
The Post Office Delivers to a Younger Demo
Marketers are always on the hunt for the elusive “younger demo.” Now the United States Postal Service has joined the party. In an attempt to generate a youthful interest in their services and excitement about stamps and collecting by youth, they have strayed away from their usual protocol and released a stamp series with a […]
