Do Not Underestimate the Power of the Press Release

In a marketer’s world, if necessity is the mother of invention, then clearly, technology is the mother of reinvention.  That is the digital advantage of one of the most traditional tools and standard tactics of the PR trade, the press release.   While many small businesses have been quick to sidestep or completely ignore its use,

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Marketing Tool to Use – Make My Persona

Maximize your momentum with MakeMyPersona, an interactive, indispensable, and free marketing tool from HubSpot, an inbound marketing and sales platform. A persona is a fictional representation of the customer, which goes beyond age and gender.  It allows you to tap into other traits that influence loyalty, trust, purchase decisions, mindsets, and opinions. A persona provides

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R.I.P. Topsy

How many times has this happened to you? You find a good network, platform, app or API to grow your digital IQ, performance, and insight. Then, seemingly out of nowhere, there it is, the “service is ending” announcement. In the case of Topsy, some would argue that the handwriting was on the wall two years

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MarCom POV: CRM Overview for Small Biz

  In the world of MarCom (marketing communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few to give greater insight on customer relationship management (CRM). One of the featured articles below cites studies that demonstrate companies with a fully utilized CRM system

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