Skype vs Google Hangouts vs the Jetson’s Visaphone!

The Jetsons were really ahead of their time.  Just think of all the forward-thinking technological advances that seemed hilariously impossible when the show aired in the early 60’s that have now come to life.  Things such as robotic workers, holograms and shortened work weeks with more leisure hours due to time-saving conveniences were a regular

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Do Not Underestimate the Power of the Press Release

In a marketer’s world, if necessity is the mother of invention, then clearly, technology is the mother of reinvention.  That is the digital advantage of one of the most traditional tools and standard tactics of the PR trade, the press release.   While many small businesses have been quick to sidestep or completely ignore its use,

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Marketing Tool to Use – Make My Persona

Maximize your momentum with MakeMyPersona, an interactive, indispensable, and free marketing tool from HubSpot, an inbound marketing and sales platform. A persona is a fictional representation of the customer, which goes beyond age and gender.  It allows you to tap into other traits that influence loyalty, trust, purchase decisions, mindsets, and opinions. A persona provides

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