Let’s face it, for many small business owners, SEO, search engine optimization, is like a foreign language. Increasing a company or brand’s online presence is often delegated to the company geek or SEO consultant. And then, there are times when the process is left merely to flounder in a sea of marketing tactics. We implore […]
MarCom POV: CRM Facts and Stats
It’s been quite some time since we last covered the topic of customer relationship management, more commonly referred to by its acronym, CRM. CRM is one of the most effective tools to track and market to customers and prospects. Our POV – point of view- is that customer relationship management is a tried and true […]
Blogging 101 – How to Get Started
Before we get started with blogging basics and how to get started, we’d like to give you some convincing reasons why your business or brand should have a blog. Consider the following: It is an efficient way to provide valuable content with your followers and share information with new prospects. It provides a medium for […]
Skype vs Google Hangouts vs the Jetson’s Visaphone!
The Jetsons were really ahead of their time. Just think of all the forward-thinking technological advances that seemed hilariously impossible when the show aired in the early 60’s that have now come to life. Things such as robotic workers, holograms and shortened work weeks with more leisure hours due to time-saving conveniences were a regular […]