Despite the focus on all things digital, high-tech and social media in the marketing world, there are some things from the days gone by that qualify as old-school standards. So, no matter how many analytics, SEOs and megabytes you can talk about to your clients, we remind you about these timeless tools on this Throwback […]
In a marketer’s world, if necessity is the mother of invention, then clearly, technology is the mother of reinvention. That is the digital advantage of one of the most traditional tools and standard tactics of the PR trade, the press release. While many small businesses have been quick to sidestep or completely ignore its use, […]
Maximize your momentum with MakeMyPersona, an interactive, indispensable, and free marketing tool from HubSpot, an inbound marketing and sales platform. A persona is a fictional representation of the customer, which goes beyond age and gender. It allows you to tap into other traits that influence loyalty, trust, purchase decisions, mindsets, and opinions. A persona provides […]
How many times has this happened to you? You find a good network, platform, app or API to grow your digital IQ, performance, and insight. Then, seemingly out of nowhere, there it is, the “service is ending” announcement. In the case of Topsy, some would argue that the handwriting was on the wall two years […]
