What is crowdfunding you ask. You may not know the word for it (in fact Merriam-Webster did not know either until recently when they made it an official word in the 2014 edition of its dictionary). But we are pretty sure you know what it is – you know where people on Facebook are […]
MarCom POV: CRM Overview for Small Biz
In the world of MarCom (marketing communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few to give greater insight on customer relationship management (CRM). One of the featured articles below cites studies that demonstrate companies with a fully utilized CRM system […]
MarCom POV: Marketing Automation
In the world of MarCom (marketing communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few to give greater insight on marketing automation. Learn why top performing small businesses are seven times more likely than the average small business to invest in marketing […]
Increasing Your Small Business Engagement Rate on Twitter
In this edition of How’d They Do That?, we examine how Hootsuite increased its Twitter engagement rate by a whopping 180 percent in just two months. Hootsuite is a social media management system. Many small businesses use its powerful platform for social network message dissemination and scheduling. [Disclaimer: LGK is a Hootsuite client.] Hootsuite’s focus […]
