In a guest author post for the UpCity blog, LGK’s Leisa Chester Weir shared her font and typography wisdom, including a great infographic, to make font selection a little less painful for the small business marketer. Since we’re fascinated by fonts and appreciate the role they play in engagement, here are ten reasons to revere […]
Score Your SEO – Perform This Analysis to Maximize Your Momentum
Let’s face it, for many small business owners, SEO, search engine optimization, is like a foreign language. Increasing a company or brand’s online presence is often delegated to the company geek or SEO consultant. And then, there are times when the process is left merely to flounder in a sea of marketing tactics. We implore […]
Must See Marketing TV: Seth Godin – This is Marketing
In my virtual sanctuary of marketing evangelism, Seth Godin is the guru who speaks truth to power. His expertise, wisdom, and insight are universal and applicable to companies of all sizes and types and professionals of all stars and stripes, be they in the boardroom, C-Suite, or where the rubber meets the road. Can the […]
Social Media Literacy for Small Businesses
Social media literacy may not require a Ph.D., but make no mistake, it is now an established discipline for prospect and customer engagement. Small business owners and marketers can no longer ignore, marginalize, or minimize social media’s pivotal role in executing and evaluating marketing strategies and tactics. Nor can they reject social media’s effectiveness and […]