The Struggle is Real: Marketing to Millennials

  Forget about the Baby Boomers. So yesterday. Today’s news is all about the Millennials. They have surpassed Baby Boomers in terms of sheer numbers and now make up the largest generational group.  Their entry into the world started in 1980, so the first waves are “grownups” with spouses, kids, dogs and yes, money to

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Marketing Toolbox: Facebook Live

The overwhelmingly dominant force in social media is still Facebook.  By every measure… total number of users, total visitors per month, total number of posts, etc. etc., Facebook still comes out on top. Their most recent claim of dominance was its announcement of 2 billion users per month. So, there are 7.5 billion people on

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Cause-Related Marketing – Still a Thing After All These Years

More than ever, consumers want the companies they patronize and the places they shop to have similar charitable or social responsibility goals or at least not have opposite outlooks.  Consumers show by their spending who they will support or ignore.  Does your company support Planned Parenthood?  Stock Ivanka Trump items?  Donate proceeds to climate change

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How to Get the Best Bang for Your Marketing Bucks

Do you have a dedicated marketing budget?  Perhaps it is rolled into something else like sales, advertising or promotion.  Or maybe you’re a small business and you are scrambling, scraping and pinching here and there or pulling dollars from your “other” line item, which was supposed to be for unseen items and emergencies.  Whatever your

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It’s Time to Explore Snapchat Marketing

You’ve mastered Facebook posts, shares and ads.  You’ve got the Tweets handled with the right mix of not too few, not too many; not too safe, not too crazy.  You have a YouTube channel for your videos and commercials plus a weekly blog to spread your expertise and a monthly e-newsletter to share news with

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