The Queen of Free: No-Cost Adobe Alternatives

  Has Creative Cloud got you down?  Piggy bank need a boost? Adobe used to sell its products as a software hardcopy (who remembers the Photoshop CD-ROM?) and then as a direct download. Users made a one-time purchase for whatever products suited their needs. Adobe has gradually moved their apps to the Creative Cloud which

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The Struggle is Real: Marketing to Millennials

  Forget about the Baby Boomers. So yesterday. Today’s news is all about the Millennials. They have surpassed Baby Boomers in terms of sheer numbers and now make up the largest generational group.  Their entry into the world started in 1980, so the first waves are “grownups” with spouses, kids, dogs and yes, money to

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Marketing Toolbox: Facebook Live

The overwhelmingly dominant force in social media is still Facebook.  By every measure… total number of users, total visitors per month, total number of posts, etc. etc., Facebook still comes out on top. Their most recent claim of dominance was its announcement of 2 billion users per month. So, there are 7.5 billion people on

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Cause-Related Marketing – Still a Thing After All These Years

More than ever, consumers want the companies they patronize and the places they shop to have similar charitable or social responsibility goals or at least not have opposite outlooks.  Consumers show by their spending who they will support or ignore.  Does your company support Planned Parenthood?  Stock Ivanka Trump items?  Donate proceeds to climate change

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