Are you a deer in the headlights when an employee or colleague mentions content marketing? If it sounds overwhelming, it probably is, unless you have a plan. Start with this small business content marketing outline. Stick it on a corkboard, write it on the whiteboard, but most importantly, use the tips below to develop a […]
Influencer marketing is one of those terms that no small business owner or marketer can afford to ignore. If you have friends, fans, followers, connections, subscribers, circles, groups, and any combination thereof, you may want to utilize the power of their influence. Here’s a brief overview of influencer marketing and how to take advantage of […]
Today, we’re spinning this headline in a minute to share five great tips on the value of blogging for SEO – search engine optimization. Most small business owners and marketers blog to share insight with its audiences and to establish their companies or respective brands as thought leaders. However, many remain apprehensive about SEO, its […]
Marketing is a process, not a destination; a marathon, not a sprint. Yes, we can amass more analogies, but the point of this post is that an effective marketing strategy for any small business is to start with the basics. In a recent forbes.com article, “Overcoming Top Small Business Marketing Challenges,” a member of the […]
