When it comes to data, many small businesses are like Dorothy in the Land of Oz, not exercising the power from within to discover or apply their power – invaluable internal insight. Many rely upon sophisticated software and robotic numerical conclusions to lead the business down a complicated, confusing and conflicted yellow brick road: analyses […]
Why a Small Business without a Marketing Budget is like a Kardashian with a Reality Show
It Makes No Sense! It Makes No Sense! It Makes No Sense! There, I said it and without a doubt, you know where this writer stands on the topic of the aforementioned reality television franchise. Notwithstanding the cheeky tease, the analogy is perfectly valid. It makes no sense for a small business: startup or established, […]
Game Change: Facebook Marketing for Small Business
In many ways, the rules, rewards and risks of marketing a small business on Facebook have changed. Whether or not that is good or bad depends upon not only whom you ask or your “secrets of social” savvy, but also, your social media strategy and budget. On the next episode of The Marketing Mojo Show, […]
Marketing Audio Memo with Susan Baroncini-Moe, Strategist and Author
As you settle in for the week, spend a few moments with your favorite Morning Joe and this take on the debate of accomplishing tasks versus achieving results with Susan Baroncini-Moe, marketing and business strategist and author of Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own […]
