Onboarding for Small Businesses and their Marketing Partners

It’s not a stretch to say that many small businesses outsource their essential functions to third parties.  In fact, an article on bestthenews.com proclaimed outsourcing the biggest growth hack of 2016. Examples of outsourced services include accounting, human resources, information technology, and of course, marketing. More than ten years ago, the Harvard Business Review reported

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Changing the Conversation on Controversial Topics – Issues Management

In this edition of How’d They Do That, a nonprofit’s award for public relations branding holds a far more important lesson in issues management. For many reasons, both personal and professional, I was intrigued by the PR News’ 2015 Elite Award for Branding winner, Pac West Communications on behalf of its nonprofit client, Coloradans For

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Stream Picks: When it Comes to the Best Choice of Words, #StuffHappens

From a week showered with trending events, people, places and hashtags (check out Topsy , Google Trends Top Charts and RiteTag), there is a lesson in the choice of two words used by Republican presidential candidate Jeb Bush: stuff happens. It happened, all right, a social stream frenzy of hashtags, memes and commentary in the

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Ripped from the Headlines: Small Business Logo Insight from Presidential Hopefuls

No matter where you stand on the candidates assembled for the race to the White House, their logos provide more than a few takeaways for small business marketing, namely, branding. Clearly, there are winners and, as one candidate would say, “Losers,” but as you examine the creative and commentary, there are a few important factors

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