In the world of MarCom (marketing communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few to give greater insight on Experiential Marketing. May the force be with you to maximize your small business marketing momentum and to manage your bottom line. [View […]
No matter where you stand on the candidates assembled for the race to the White House, their logos provide more than a few takeaways for small business marketing, namely, branding. Clearly, there are winners and, as one candidate would say, “Losers,” but as you examine the creative and commentary, there are a few important factors […]
If all publicity is good publicity, then Justin Bieber wins the award for this week. Congrats to his publicist on a job well done. His Comedy Central roast and subsequent interviews surrounding it, have garnered the sort of media frenzy usually reserved for the Kardashians’ adventures. After all, this is not about a new album […]
How many times has this happened to you? You find a good network, platform, app or API to grow your digital IQ and performance, and then, seemingly out of nowhere, there it is, the “service is ending” announcement. Such was the case on March 9 with news of the demise of Gigaom , an excellent […]
