As a new week begins, let’s review where last week ended. Below you will find a few headlines, courtesy of Marketing Land, that caught our attention. If you are a small business, they may peak your interest too. The respective articles provide a wealth of insight on news-worthy topics such as people-based testing, International Women’s […]
Cyberattacks on Small Business and How to Win the Battle
Many small business owners think they are immune to cyberattacks. Here’s the thought process. I’m too small – they want to go after big businesses with more money. I don’t have any information a hacker would want. I can’t afford an IT specialist, so I’ll just take my chances. If this is still your thinking […]
Twitter as Judge and Jury of “Who Had the Most Scandalous Week?”
Beware the tweet. Those 140 characters can ruin your week. There’s nothing like Twitter to get the masses posting, chatting and creatively hashtagging about your every thoughtless, dim-witted or futile move. In some cases, relentless tweets have been responsible for the hashtag recipients to call in the crisis managers. This past week has been a […]
Marketing Realities in the Trump World
It certainly is not “business as usual” with a business man in the White House. Donald Trump’s presidency has made retailers, restaurants, hotels, car manufacturers, airlines, tech firms and others give pause. How should they handle the new realities of the desires of their customers vs. their desire to win favor with the new administration […]