True confession. I’ve been at this marketing and management profession for a long time – straight out of college. I consider my foundation old school, some may say medieval, in principles and theories, and influenced by the new, now and next to stay competitive. It should come as no surprise that I welcome, with eyes […]
A Tale of Two Super Bowl Ad Contests – Follow-up
If you were one of the 111.9 million people who watched Super Bowl 50, you may have viewed the winning entries from the ad contests from Intuit and Doritos. For background information about the contest, view our previous post here. The Intuit contest featured a small business with the opportunity of a lifetime in the […]
Water, Warriors, and Small Business PR Lessons
Here are three Marketing Communications (MarCom) articles that caught my attention last week. If you’re a small business, they should peak your interest too. The headlines concerning the Flint, Michigan Water Crisis and Wounded Warriors (The Wounded Warrior Project) fiscal management media coverage, hold significant PR lessons. Putting them into perspective, a post on Everything-PR, […]
Taco Bell World Series Promotion – Marketing Genius or Costly Publicity?
Free is good. Breakfast is good. Free breakfast = great. Is this the formula Taco Bell was using when it decided to bring back the Steal A Base, Steal A Crunchwrap promotion? After all, based on the criteria – someone had to steal a base during any World Series game – it was almost guaranteed […]