Cause marketing has come a long way and some would say, not for the better. The strategy should be a win-win for both a brand and a charity, delivering tangible benefit to everyone’s bottom line. As a former television executive, who developed cause marketing initiatives for stations owned by one of the world’s largest entertainment […]
It’s Not Easy to be Green – Cause Marketing Tips for Small Businesses
It’s not easy to be green, or, for that matter, pink, purple, blue or red. These colors represent leading causes consumers care about: the environment, breast cancer, domestic violence, diabetes and heart disease; causes marketed by for-profit and nonprofit organizations alike. Hence, the term Cause Marketing, aligning business and nonprofit efforts for mutual benefit. Cause […]
Social Impact 2day: Divabetic
We stand on common ground and rise from common good. So, let’s flex our crowdsourced muscles to support those living with, affected by or at risk of diabetes. Best described as diabetes outreach with sizzle and Wellness with a WOW, Divabetic formed in 2005 shortly after diabetes-related complications claimed the life of R&B legend Luther […]
