Small Biz Data Intervention – Strike a Balance to Make Sound Decisions

Big Data has become an obsession for businesses large and small. And why not? The technology, speed, volume and variety allow unprecedented and immediate access to customer insights and behaviors, allowing you to switch gears at the drop of a dime. But if you are making decisions based on data alone, you are in need

Read more

Smartwatches: Gadget Overload or the Next Big Thing?

Just when we finally figured out how to utilize most of the features on our smartphone, the list of companies who have introduced or are soon-to-be in production with or rumored to be in development with a smartwatch seems to grow every day.  Major players such as Sony, Samsung, Microsoft, Nike (yes the sneaker folks),

Read more

Game Changer: Content Crowdsourcing

I have seen the future and it works. – Lincoln Steffens, Journalist (b.1866, d.1936) Content crowdsourcing is so much more than one of those “new, next, now” marketing buzz phrases. It is a pivotal game changer for brands, messaging and the bottom line. Named one of the top trends for 2013, content crowdsourcing is, in

Read more

Ripped from the Headlines: Bad PR Pitch

Not even stellar copywriting can mask a bad media pitch, especially if it involves ultimatums, threats and, in this case, euthanasia of animals. Courtesy of PR Newser, read about one such bad pitch here: http://www.mediabistro.com/prnewser/pr-fail-meet-our-worst-pitch-winner_b52148 Good copywriting is a given, but there are other components of an effective media pitch that are equally important. Preferably

Read more