We often talk about how your marketing plan must include a content marketing strategy. Though the content is king phrase has circulated for years, it has renewed significance with each new content distribution outlet and social media platform.
So, what exactly is content? A Tweet, a blog post, a video on your TouTube channel? This is the question we posed to Lacy Boggs, Director of The Content Direction Agency on a recent taping of The Marketing Mojo Show.
Hear what she had to say about it in this clip and click below to listen to the entire interview.
[soundcloud url=”https://api.soundcloud.com/tracks/279729801″ params=”color=008998&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false” width=”100%” height=”166″ iframe=”true” /]
The entire interview here: The Content Marketing Exposé
For daily marketing communications news, subscribe to LGK’s free, online, MarCom Digest.