You do not have to be a rocket scientist to crack the code of digital marketing, but you do need to know the basics to experience some measure of return. Hypnotized by the loudest bells, sharpest whistles, and brightest shiny objects? Snap out of it. Revisit your digital marketing mission, plan and evaluate content, and strengthen the channel(s) you own (i.e., your website). Still need a locksmith? Check out this Quora post from Andy Crestodina, co-founder/chief marketing officer of Orbit Media Studios, and a self-described “true evangelist for content marketing and ethical digital marketing.” Crestodina’s “sermon” is where the rubber meets the road and provides a succinct outline for your small business digital marketing strategy.
If you are a true believer in marketing your small business, you will follow Andy’s social media and Quora content threads for practical advice and tips.
Infusionsoft, a leading provider of CRM, sales and marketing software for small businesses, surveyed 1,000 small business owners to get a sense of their priorities and challenges in digital marketing for the year. The responses and takeaways offer invaluable insight to maximize your momentum in the months ahead.
Top 5 Marketing Trends for Small Business in 2018 [INFOGRAPHIC]
The digital marketing landscape is as complex as ever. As we head into a new year, small business owners (SBOs) are looking for strategies and tactics that can help them compete. [We surveyed 1,000 small business owners](https://learn.infusionsoft.com/resources/guides/small-business-trends-report) to determine their priorities and challenges in digital marketing for 2018.
The Infusionsoft 2018 Small Business Marketing Trends Report may reinforce information you already know, but let this sink in: utilize the tools at your disposal to track leads and customers, optimize for mobile, and focus on the process.
Here’s to a winning combination for your digital marketing success.
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