In the world of MarCom (marketing communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few to give small businesses additional insight on branding. Before you can grow a brand, you must establish a solid foundation so that your vision matches the target audience’s perception. May this information be a catalyst to help you maximize your marketing momentum and manage the bottom line.
What’s your point of view on branding? Feel free to share your thoughts in the comments section of this post.
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