Think of remakes and reboots and you’re probably inclined to think movies. And why not, it’s the latest fad in Hollywood. But move over Tinseltown, the marketing industry has taken a page out of its own book to makeover itself. Earlier this month, Social Times, the online community for all things social media, hit the nail on the head with a post on industry buzzwords and terms. It captured the opinion of many marketing professionals and convincingly demonstrated via a rant about 3-D movies that terms such as inbound marketing and content marketing are nothing new. These terms and trends, like many others (e.g., sponsored content, branded journalism, big data, marketing automation, native ads), are the new, now and next of marketing engagement powered by a diversity of online resources and vendors. And many small and medium-sized businesses struggle to keep up with the Joneses. But any marketer worth her/his grain of salt will tell you that marketing will always be the process of creating, communicating and delivering value to customers. It is the wide range of activities involved from concept to consumer, meeting a need and generating appropriate value in return. So whether or not you remake, reboot, reinvent or revitalize your marketing, start with a plan, strategy and budget for bottom line and brand success.
We leave you with a few trailers of our favorite original films and their remakes.
Sparkle (released in 1976)
Sparkle (remake, released in 2012)
Carrie (released in 1976)
Carrie (remake, released in 2013)
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