Google has changed the rules of the game again. The search engine superpower will now judge your website based on its optimization for mobile devices. Will your site pass the algorithm test? If not, your ranking will be considerably affected and not in a good way. Get started by answering these questions:
- Does your website use Flash technology? It’s time to switch it up from this non-mobile-friendly technology?
- Does your screen adjust its size for the device being used, whether it’s a bigger tablet or a smaller phone?
- Are the font sizes and text readable on smaller devices?
- Can fingers click just one button or just one link? Make sure they are not too close together and have users frustrated by the clicking the wrong buttons.
Get more instruction, including specifics on how to fix these issues on this page from Google Webmaster Tools.
Other search engines have not announced any changes, however, Google’s decisions provide the standard for what others follow in terms of website optimization and this represents a major shift, particularly with internet searching on mobile devices at an all-time high and rising every year.
Brenda Stoltz, CEO or Ariad Partners, a strategic marketing firm talked about the importance of a responsive website on The Marketing Mojo Show:
Many business owners say I don’t need to or it’s not worth it or I can’t afford it but what they’re not factoring in is the revenue they’re missing out on because of a static website that’s not generating any leads or not mobile ready or no mobile strategy.
Get a preview of Brenda Stoltz’ Mobile Marketing Makeover below and get the entire interview here.
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Is your website mobile friendly? Feel free to share your thoughts in the comments section of this post.
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