Every business, no matter the size, needs a marketing strategy. Small businesses and entrepreneurs often need to become mini-experts to help their business grow, even if their specialty is in another field. Boutique retailers, nail salons and food trucks all need a plan. Good news: there are lots of resources, particularly in books.
Small Business Trends sponsors the Small Business Book Awards with categories such as Social Media, Marketing, Resources and more. The 2015 winners will be announced in March, but for now carve out a few minutes every day to catch up on your reading with these winners from last year.
Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition by David Newman
Short chapters and templates make this an easy reference tool.
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall
Get tips from a Google Adworks expert.
It’s Not About You, It’s About BACON! Relationship Marketing in a Social Media World by Brian Basilico
Determine the best social media platforms for your small business.
Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising by Daniel Rowles
The title says it all.
Do you have a not-to-be-missed suggestion? Nominate them for the 2015 awards by February 15 and please share below.
For daily marketing communications news, subscribe to LGK’s free, online, MarCom Digest.