- In the Thick of It: Big Data versus Gut InstinctOpen or Close
Nancy L. Hohns, LGK in-house strategist, explains why it is critical to leverage data with intuition to facilitate effective business decisions and favorable customer experiences. The marriage of Big Data and gut instinct makes good marketing sense. This white paper tells why and offers suggestions on how to keep the numbers in perspective and customers first. Access your complimentary copy of this white paper.
- A Closer LookOpen or Close
Mother was right. In business as in life, the littlest things often make the biggest difference.
- A Marketing MaximOpen or Close
Under promise and over deliver – how many times have we heard that statement in the last several years?
- A No-Frills FormulaOpen or Close
After spending what seems like an eternity on life support, the American economy is beginning to breathe on its own.
- Annual Performance EvaluationOpen or Close
Branding, corporate identity, logos and consumer image are not terms exclusive to big companies with big advertising and marketing budgets.
- Brilliant IdeaOpen or Close
There are times in every organization’s life when valuable ideas should be taken very seriously.
- Compromising vs. Caving inOpen or Close
In business and politics, settlements of the opposing entities are eventually reached by compromise and caving in.
- Polish That Crystal BallOpen or Close
Scenario planning by definition is a business model for learning about the future.
- To See Clearly… Listen Up!Open or Close
Contrary to popular belief, marketing does not begin with a great idea or a unique product.
- Toast to InnovationOpen or Close
Think about it. Until an idea is given form and function, it is nothing more than a capricious impression of something imagined in the mind’s eye and nowhere else.
- Trading PlacesOpen or Close
Trading Places is a 1980’s motion picture starring Eddie Murphy, Dan Aykroyd, Ralph Bellamy and Don Ameche about a street hustler (Billy Ray Valentine) and a privileged yuppie (Louis Winthorpe III) that, thanks to a bet between two wealthy but bored old men, trade places in their “careers.” Though the story is presented as a workplace comedy, surprisingly enough there are some important lessons for the real workplace managers can take away from this the-prince-and-the-pauper-like remake.
- Shades of GrayOpen or Close
In the design and fashion world, gray is this season’s color of choice. Whether it’s upholstery or fabric, nail polish or eye shadow, chairs or tables, paint or wallpaper, Crate and Barrel or Sephora, gray has gradually found its way into the American psyche.
Marketing Memo Podcasts
- A Facebook Live Marketing GuideOpen or Close
Max Szadek, Founder of Divabetic and a social media expert talks about what is takes to create a successful Facebook Live campaign.
- A Content Marketing ExposéOpen or Close
Lacy Boggs, director of The Content Marketing Agency explains what counts as “content” in your content marketing strategy.
- The Crowdfunding PhenomenonOpen or Close
Miranda Marquit, a financial journalist with Planting Money Seeds, gives strategies for a successful crowdfunding campaign.
- An Entrepreneur’s Guide to Lean Business PlanningOpen or Close
Tim Berry, Founder of Palo Alto Software and the official business planning expert for Entrepreneur.com explains why business plans and marketing plans are interwoven.
- A Hashtag Marketing InitiationOpen or Close
Kristen Curtiss, a social media specialist with Constant Contact gives best practices for naming and creating a hashtag campaign.
- A Mobile Marketing MakeoverOpen or Close
Brenda Stoltz, CEO of Ariad Partners, provides insight on how to get your business smartphone ready.
- SCORE with a Small Business MentorOpen or Close
Terry Toomey, a Certified SCORE Mentor gives information for small businesses on free marketing tools.
- Small Business Reputation Management BriefingOpen or Close
John Undeland, President of Undeland Associates, a strategic communications firm, gives strategies for an offensive approach to reputation management.
- Small Business Big Data InterventionOpen or Close
Nancy L. Hohns, LGK Marketing’s in-house strategist – a marketing communications leader and idea architect with more than 25 years national experience – talks about marketing’s newest phenomenon, Big Data.
- Webmaster by Default: Maintenance Musts for Your Small Biz SiteOpen or Close
Darnell Smith, Founder of Business in the Black, a web development company that builds custom websites for businesses to manage themselves, talk about common missteps of small business website maintenance and how to avoid them.
- Content Marketing and Your Small Business BlogOpen or Close
Kristi Hines, professional blogger and social media strategist gives advice on why a blog should be an integral part of your content marketing plan.
- Small Business Marketing BudgetsOpen or Close
Ramon Ray, Small Business Evangelist for Infusionsoft, Technology Evangelist for Smallbiztechnology.com and best-selling author of The Facebook Guide to Small Business Marketing, explains why small business owners should allocate a budget for marketing.
- Marketing on Your Own TermsOpen or Close
Susan Baroncini-Moe, CEO of Business in Blue Jeans, shares business and marketing strategies from her book Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style.
- Small Business Search Strategies to Attract Customers, Clients and DonorsOpen or Close
Chris Gregory with DAGMAR Marketing gives small businesses tips on how to maximize their digital presence for searches.
- Brand Design and Visual Messaging 4 Small BusinessesOpen or Close
Bernadette Rivell Daniels with Identity Brand + Design tells why professional design is important for your marketing message.
- Reconnect with ConsumersOpen or Close
In this four minute episode, LGK’s brand strategist, Nancy L. Hohns, explains how to retool your marketing strategy to reconnect with consumers.
Articles and Videos
- Reputation Management: Why it Matters and What to Do About ItOpen or Close
Expertise.com contributing author Amanda Ronan reviews some of the most effective steps for small business owners to manage, maintain and improve their online reputation.
- Mobile Marketing Challenges (And How to Handle Them)Open or Close
Brenda Stoltz, CEO of Ariad Partners, presents common mobile marketing problems and how to solve them.
- A Volunteer Marketing Mentor Speaks UpOpen or Close
Terry Toomey, a Certified SCORE Mentor, explains why she uses her time to reach out to small businesses.
- Moving Your Yellow Pages Ad Budget to Online MarketingOpen or Close
Interesting article from AllBusiness.com, authored by Chris Gregory, DAGMAR Marketing.
- Best Activities to Outsource in Your Small BusinessOpen or Close
This article appeared in The Huffington Post 9/6/2013.
- Forget About Setting Goals. Focus on This InsteadOpen or Close
An insightful commentary on long-term success from entrepreneur James Clear.
- Four in Ten Marketing Executives Unprepared to Meet Objectives Due to Lack of Funding and Internal InefficienciesOpen or Close
An Accenture review of its 2012 CMO Insights Survey release in April 2013.
- Color Theory in BrandingOpen or Close
An Identity Brand + Design blog post, 3/13/2013.
- The Mobile-Social Connection: Powerful Insights for B2B CompaniesOpen or Close
A Council of PR Firms blog post, 7/24/13.
- The Benefits of Negative FeedbackOpen or Close
This article appeared in The Harvard Business Review Blog Network 9/16/13.
- The Importance of a Marketing BudgetOpen or Close
An AllBusinessdotcom video.
- ‘Life is Good’ The Business of OptimismOpen or Close
A CNN Money video.
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