From a week showered with trending events, people, places and hashtags (check out Topsy and Google Trends Top Charts), we selected three posts shared on the LGK social media streams. They may provide you with additional insight to maximize your marketing and small business momentum.
No question, our favorite was this post:
It’s not looking good for SeaWorld, the one-time big fish of aquatic-themed amusement parks. Since its unfavorable portrayal in the 2013 film documentary Blackfish, the company hired a new CEO and poured millions into a marketing campaign. Unfortunately, the company has yet to rebound from a sinking reputation, attendance and revenues.
We shared the New York Post article link because the SeaWorld saga will one day become a textbook case study in corporate reputation for companies large and small. In the meantime, Steven Van Delinder offers three excellent tips to manage your reputation risk in an AllBusiness.com article. Here are a few excerpts:
Be Proactive
The first step in a successful strategy is to take inventory of the information that is already published about executives and develop strategies to increase the relevance of positive information. …Second, utilize a monitoring solution.
Build Assets
After understanding potential targets and available web properties, the next step is to regularly release well optimized content that will rank highly in search results. Even if negative news is published, establishing well-rounded online personas and regularly publishing information is the most effective way to ensure that situations can be contained.
Have a Disaster Plan
Once again, reputation risk is the number one strategic risk for companies today. It is important to remember that no one is immune. Some reputation risk situations will catch you off guard, others will come with a warning. Either way, reaction time counts.
Read the entire article at AllBusiness.com.
Another link we shared featured a video courtesy of the American Marketing Association, 5 Questions to Ask Before Rebranding.
So many times, many of us put the cart before the horse – not what you want to do in business. This video provides excellent advice!
Our third stream pick is useful information for fellow women-owned businesses. In 11 Grants for Women-Owned Businesses You Need to Know About, the Entrepreneur.com article referenced in the link gives an overview of finding and applying for grants, as well as, a list of potential funders.
Read the article at Entrepreneur.com.
What were some of your most memorable posts from last week? What marketing lessons can we learn? Comment below or visit LGK on LinkedIn, Twitter, Facebook, G+, and share!
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Photo credit: Frau Hölle / Foter / CC BY-SA