Wondering what books to pack in your carry-on bag as you head for your summer vacation? Tired of scouring the internet for this season’s must-read Kindle downloads? Well, you can stop wondering and scouring right now because we have polled our marketing and small business experts for their top summer picks. Most are industry related, but we threw in a presidential biography and a couple of nice beach novels too.
Our experts were guests or upcoming guests on The Marketing Mojo Show. Be sure to visit this podcast to get more direct insight from them on a variety of subjects.
Happy reading!
Tim Berry, Founder, Palo Alto Software says this book is next up on his Kindle:
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz.
Bernadette Rivell daniels, Principal, Identity Brand and Design, says she liked Vaden’s first so much she’s determined (but procrastinating) on reading his next. They are frequently bought together by Amazon.com customers and by Bernadette:
Take the Stairs: 7 Steps to Achieving True Success by Rory Vaden
Procrastinate on Purpose: 5 Permissions to Multiply Your Time by Rory Vaden
Chris Gregory, Principal, Dagmar Marketing is currently hooked on Hooked: How to Build Habit-Forming Products by Nir Eyal.
N.L. Hohns, Marketing/Branding/Communications Expert, is encouraged by reviews of The Happiness Industry: How the Government and Big Business Sold Us Well-Being by William Davies and also hopes to spend time with a couple of thrillers, The Girl On the Train by Paula Hawkins (note: she’s #553 on the “holds” list at her public library, so this may be reading for next summer) and The Invention of Wings by Sue Monk Kidd.
Ramon Ray, Publisher, Smart Hustle Magazine is hustling through Profit First: A Simple System to Transform Any Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz.
Brenda Stoltz, President, Ariad Partners has three contenders for her summer list, including one for the beach:
The Startup Playbook: Secrets of the Fastest-Growing Startups from Their Founding Entrepreneurs by David Kidder
Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel
Bestseller by Christopher Knight
John Undeland, President, Undeland Associates is all set to read Team of Rivals: The Political Genius of Abraham Lincoln by Doris Kearns Goodwin. (Should we tell him about the movie?)
Reading a good book? Please share.
Leisa Chester Weir
Principal
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