How to Get the Best Bang for Your Marketing Bucks

Do you have a dedicated marketing budget?  Perhaps it is rolled into something else like sales, advertising or promotion.  Or maybe you’re a small business and you are scrambling, scraping and pinching here and there or pulling dollars from your “other” line item, which was supposed to be for unseen items and emergencies.  Whatever your […]

“Watson” Debuts to the Masses with Freemium Analytics

  Remember Deep Blue, the IBM computer that played chess champion Garry Kasparov in the 1990s? His just-as-smart younger cousin, Watson, became a media darling in 2011 when he challenged Jeopardy legends Ken Jennings and Brad Rutter, beating both of these highest-winning champions.  Deep Blue is but a distant memory now, filed in the IBM historical […]