In my virtual sanctuary of marketing evangelism, Seth Godin is the guru who speaks truth to power. His expertise, wisdom, and insight are universal and applicable to companies of all sizes and types and professionals of all stars and stripes, be they in the boardroom, C-Suite, or where the rubber meets the road. Can the […]
In the world of MarCom (marketing communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few to give small businesses additional insight on branding. Before you can grow a brand, you must establish a solid foundation so that your vision matches the target […]
There is an old saying; you must learn to crawl before you walk. It has never been truer than when it comes to branding. So many small businesses embark on growing a brand before it is established. The result is a hodgepodge of confusing imagery and messaging, a failure to connect with prospects, customers and […]
In this edition of How’d They Do That, a nonprofit’s award for public relations branding holds a far more important lesson in issues management. For many reasons, both personal and professional, I was intrigued by the PR News’ 2015 Elite Award for Branding winner, Pac West Communications on behalf of its nonprofit client, Coloradans For […]
