Last month, a few brands found themselves caught in the crosshairs of controversy and public opinion, landing them squarely on our list of PR Highs and Lows for the month that was September 2016. Here are a few of the posts we shared. They represent the best and worst in crisis management; demonstrate how actions, […]
Ripped from the Headlines: A Florida Hospital's PR Disaster
St. Mary’s Medical Center with more than 2,000 employees, located in Palm Beach County, FL and owned by the corporate giant Tenet Healthcare, hardly qualifies as a small business. However, a recent public relations disaster resulting in the closure of its pediatric heart program and the resignation of the facility’s chief executive officer, presents significant […]
Crisis Management, NFL Style
The NFL has been on the wrong side of the public relations game for so many highly charged incidents and it has kept them in the spotlight for all the wrong reasons. Here are a few examples: Ludicrous denials about the frequency and effects of concussions. Concussions is one of these pack journalism issues, frankly… […]
Can Your Brand Survive a Scandal?
Just when you think everything is smooth sailing with your business or your brand, you could very quickly be faced with a public relations crisis. Whether it is a major catastrophe, such as the BP oil spill in the Gulf; a minor annoyance, such as Beyonce’s lip syncing of the national anthem at the presidential […]