It is well past the dawn of a new day and if you have been hiding under a rock to avoid the monumental shift in how target audiences find your business, come on out, it will be okay, embrace the new normal of local search. Now, more than ever, local SEO (search engine optimization) matters […]
Design Points to Maximize Your Marketing Momentum
Many of us hear it repeatedly to think like a customer, client or user and to focus on experiences and personas to develop a strategy, content and messaging. Well, the same is true for design and we’d like to add a few bonus points to our quarterly focus on this topic. Kristen Ewald puts together […]
Inventory Your Marketing Assets to Maximize Your Momentum
Every company – sole proprietorships, mom and pops, startups and corporate giants- has them: marketing assets. All content and related materials, from the obvious to the obscure, used to educate, inform or generate interest in the company are marketing assets. The Marketing Assets Toolkit is a complimentary guide to identify and evaluate the various components, […]
LGK's Stream Pick to Maximize Your Marketing Momentum: Iconic Retailer Meets Real-time
Who says you cannot learn a lesson from an icon, one many consider the great success story of American commerce? From a week of trending (and non-trending) events, people, places and hash tags (check out Hootsuite’s Top USA Twitter Trends of the Week, Vol. 89), we selected a post on Sears, the once dominant iconic […]
