You do not have to be a rocket scientist to crack the code of digital marketing, but you do need to know the basics to experience some measure of return. Hypnotized by the loudest bells, sharpest whistles, and brightest shiny objects? Snap out of it. Revisit your digital marketing mission, plan and evaluate content, and […]
LGK Note: Don’t ignore the opportunity to put your small business marketing spend into perspective. Below you’ll find an interesting overview of how the 2016 presidential campaigns spent campaign cash. Their strategies invested heavily in branding and online marketing. Herein lays our Spin it in a Minute: You may not be in the race for […]
In this edition of How’d They Do That, we examine digital marketing strategies from leading athletic wear brands. Yuyu Chen of ClickZ authored an excellent post describing the digital marketing philosophy of Under Armour, one of the leading athletic brands giving both Nike and Adidas a serious run for category dominance. Developing a small business […]
In the world of MarCom (marketing communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few to give small businesses and nonprofits additional insight on the current state of digital marketing and trends to watch for in 2016. We stumbled into a Mashable […]
