Much like the handsome gentleman in the photo above, I am a multitasker. So, while working on a June-themed small business client eNewsletter last week, I made a couple of notes and tapped into a few resources for this post on summer email marketing. Themed email marketing is a no-brainer, but effective themed email marketing […]
Secrets of The Queen of Free – Part 2: Productivity and Marketing Tools
Some expenses are unavoidable for your business – utilities, supplies, equipment. Some expenses are avoidable and The Queen of Free is back with suggestions, this time in the areas of productivity and marketing. My favorite thing is free stuff. I’ll take anything. Cindy Margolis, Model Email Marketing Mail Chimp An overwhelming majority of online consumers […]
What Your Small Business Can Learn from a Rock Band’s Email Marketing Campaign
The Foo Fighters are a Grammy-award winning American rock band with more than 11 million albums sold over the course of 21 years. Now they can add another accolade to the list, a spot on Campaign Monitor’s Top 100 Best Performing Email Marketing Campaigns of 2014. In this edition of How’d They Do That?, the […]
Email Marketing: 3 Ways to Sharpen Your Message Before You Hit Send
Ever since the Wall Street Journal famously declared that email no longer rules, we periodically hear about how email is dead, replaced by social media. But, like the low-tech business card which thrives in the digital world (as discussed here), email is far from dead. In fact, it remains an effective and vital part of […]
