font selection – LGK Marketing CC

Fascinated by Fonts: 12 Wonderful and Worthy Reasons, Plus a Bonus, to Revere Them

In a guest author post for the UpCity blog, LGK’s Leisa Chester Weir shared her font and typography wisdom, including a great infographic, to make font selection a little less painful for the small business marketer. Since we’re fascinated by fonts and appreciate the role they play in engagement, here are ten reasons to revere […]

Why Fonts Matter in Marketing

Fonts are often an after-thought in marketing materials, web design, email and all other types of communication methods. It’s an integral part of the branding process as certain fonts can evoke feelings and project your intent. Your font selection also sets the tone for the content. If the font is not in sync with what […]