How many times has this happened to you? You find a good network, platform, app or API to grow your digital IQ and performance, and then, seemingly out of nowhere, there it is, the dreaded “service is ending” announcement. Such was the case in late October with news that Vine, an online platform that enabled […]
What Your Small Business Can Learn from Successful Hashtag Campaigns
In this installment of How’d They Do That, we underscore the importance of hashtag tactics for small business social media marketing. If your strategy does not include tagging a message with a hashtag that is unique to your business or brand, revisit your plan. Don’t miss out on one of the most effective ways to […]
Ripped from the Headlines: Looking for Teens? Here’s Where to Find Them Today
It wasn’t too long ago (6 months, if you must know) we reported on how Facebook was still the clear favorite social media site for teens. Well not so much anymore. Piper Jaffray released the results of their Taking Stock with Teens semi-annual survey and teens’ Facebook usage has dropped by 27% since the last survey […]
Research Holds Key to Social Media Connection with Customers
Every year the Pew Research Internet Project releases a social media report which gives insightful and even surprising information about the demographics, frequency of visits, reasons for usage and more related to social networking sites. Based on this information, it might be time to refresh your marketing and communication strategies to keep up with […]