It certainly is not “business as usual” with a business man in the White House. Donald Trump’s presidency has made retailers, restaurants, hotels, car manufacturers, airlines, tech firms and others give pause. How should they handle the new realities of the desires of their customers vs. their desire to win favor with the new administration […]
Most small business owners know the importance of a marketing plan and budget. However simple or comprehensive the plan is; however shoestring or well oiled the budget is, time is a precious resource often overlooked. It makes a difference in the ability to implement a strategy, execute tactics, and evaluate results. Time, it leaves many […]
A business plan does not guarantee your small business will be the next big thing but it does increase your odds of long-term success. Tim Berry, the official business planning expert for Extrepreneur.com and author of Lean Business Planning, surveyed thousands of business owners and found it doubled the chances for success. A business plan […]
Not all social networks are created equal. Likes, followers and fans are nice, but conversations and conversions matter most. Many small businesses learn the hard way that social media takes time and manpower. In many cases, they learn that social media requires a budget and plenty of patience – especially given the recent algorithm updates, […]
