Influencer marketing is one of those terms that no small business owner or marketer can afford to ignore. If you have friends, fans, followers, connections, subscribers, circles, groups, and any combination thereof, you may want to utilize the power of their influence. Here’s a brief overview of influencer marketing and how to take advantage of […]
Marketing is a process, not a destination; a marathon, not a sprint. Yes, we can amass more analogies, but the point of this post is that an effective marketing strategy for any small business is to start with the basics. In a recent forbes.com article, “Overcoming Top Small Business Marketing Challenges,” a member of the […]
Marketing consistency and continuity are two principles that businesses and brands (large or small, startup or established, for-profit or nonprofit) undervalue. Many assume that a single campaign, project, or initiative operates in a vacuum. That’s missing the big picture, walking a hapless path of the journey. Marketing is a process, guided by a plan, budget, […]
If you are a small to medium-sized business subscribed to the notion that social media is a free ride to engagement, conversions and customers, snap out of it. Even during the good old days of emerging platforms and online advertising, those who were serious about social had a plan and budget to match. In the […]
