Social media literacy may not require a Ph.D., but make no mistake, it is now an established discipline for prospect and customer engagement. Small business owners and marketers can no longer ignore, marginalize, or minimize social media’s pivotal role in executing and evaluating marketing strategies and tactics. Nor can they reject social media’s effectiveness and […]
Mobile Marketing: Merriam-Webster's New 2015 Entry?
As evidenced by dictionary word additions like man cave in 2012, selfie in 2013 and big data in 2014, Merriam-Webster has to change with the times to remain relevant. Their new entry for 2015 might just be mobile marketing. Note these statistics: Mobile devices now make up 60% of internet usage – more than PCs. (Source: […]
“Watson” Debuts to the Masses with Freemium Analytics
Remember Deep Blue, the IBM computer that played chess champion Garry Kasparov in the 1990s? His just-as-smart younger cousin, Watson, became a media darling in 2011 when he challenged Jeopardy legends Ken Jennings and Brad Rutter, beating both of these highest-winning champions. Deep Blue is but a distant memory now, filed in the IBM historical […]
Small Biz Data Intervention – Strike a Balance to Make Sound Decisions
Big Data has become an obsession for businesses large and small. And why not? The technology, speed, volume and variety allow unprecedented and immediate access to customer insights and behaviors, allowing you to switch gears at the drop of a dime. But if you are making decisions based on data alone, you are in need […]