Social Media Literacy for Small Businesses

What Makes Your Customer Tick - LGK White Paper

Social media literacy may not require a Ph.D., but make no mistake, it is now an established discipline for prospect and customer engagement. Small business owners and marketers can no longer ignore, marginalize, or minimize social media’s pivotal role in executing and evaluating marketing strategies and tactics. Nor can they reject social media’s effectiveness and […]

“Watson” Debuts to the Masses with Freemium Analytics

  Remember Deep Blue, the IBM computer that played chess champion Garry Kasparov in the 1990s? His just-as-smart younger cousin, Watson, became a media darling in 2011 when he challenged Jeopardy legends Ken Jennings and Brad Rutter, beating both of these highest-winning champions.  Deep Blue is but a distant memory now, filed in the IBM historical […]