Beware the tweet. Those 140 characters can ruin your week. There’s nothing like Twitter to get the masses posting, chatting and creatively hashtagging about your every thoughtless, dim-witted or futile move. In some cases, relentless tweets have been responsible for the hashtag recipients to call in the crisis managers. This past week has been a […]
Game Changer: Content Crowdsourcing
I have seen the future and it works. – Lincoln Steffens, Journalist (b.1866, d.1936) Content crowdsourcing is so much more than one of those “new, next, now” marketing buzz phrases. It is a pivotal game changer for brands, messaging and the bottom line. Named one of the top trends for 2013, content crowdsourcing is, in […]