Do you have a dedicated marketing budget? Perhaps it is rolled into something else like sales, advertising or promotion. Or maybe you’re a small business and you are scrambling, scraping and pinching here and there or pulling dollars from your “other” line item, which was supposed to be for unseen items and emergencies. Whatever your […]
Do Not Underestimate the Power of the Press Release
In a marketer’s world, if necessity is the mother of invention, then clearly, technology is the mother of reinvention. That is the digital advantage of one of the most traditional tools and standard tactics of the PR trade, the press release. While many small businesses have been quick to sidestep or completely ignore its use, […]
PR Highs and Lows – Meds, Money, Candy, a Phone on Fire and Tale of 2 Airlines
Last month, a few brands found themselves caught in the crosshairs of controversy and public opinion, landing them squarely on our list of PR Highs and Lows for the month that was September 2016. Here are a few of the posts we shared. They represent the best and worst in crisis management; demonstrate how actions, […]
PR Campaigns – Dare to be Memorable
For many small businesses, public relations (PR) is easier said than done. With the right plan, budget, skill sets and tools, PR campaigns and programs will maximize the marketing momentum and ROI (return on investment). With these elements in place, dare to be memorable, different, and creative. We found motivation from John Unger’s 10 Unforgettable […]
