We can learn a thing or two about branding from reality television. They most successful contestants have a compelling story to go along with their journey. This story creates a connection with the judges and viewers and with the right presentation helps build a base of admirers a.k.a. new customers. Let’s look at Shark […]
Small Biz Tank Lessons: Plate Topper’s Powerful Pitch and Successful Sabotage
Let’s face it, Michael Tseng’s Plate Topper company pitch had most of the essential elements when he appeared on the ABC reality show, Shark Tank. Despite being named one of the most controversial and longest pitch ever during the history of the show, Tseng’s impressive pre-show track record had three Sharks wanting to invest in […]
Elevator Pitch with the Sharks: Mo’s Bows – Part Two
We previously introduced you to Moziah Bridges, CEO of Mo’s Bows, when he visited the Steve Harvey Show to present his elevator pitch for his bow tie business. My passion is your fashion. Moziah Bridges, CEO of Mo’s Bows Mo is back with his perfect pitch and this time the 12 year-old kid-trepreneur is in […]
The “Sharks” Extend Their Brand to the Bookshelf
As fans of the television reality series, Shark Tank, where inventors and entrepreneurs can pitch their products to potential investors, we were excited to hear the “sharks” released a book featuring advice for new business owners and others interested in growing their business, Shark Tank Jump Start Your Business: How to Launch and Grow a […]