Most small business owners know the importance of a marketing plan and budget. However simple or comprehensive the plan is; however shoestring or well oiled the budget is, time is a precious resource often overlooked. It makes a difference in the ability to implement a strategy, execute tactics, and evaluate results. Time, it leaves many […]
Marketing consistency and continuity are two principles that businesses and brands (large or small, startup or established, for-profit or nonprofit) undervalue. Many assume that a single campaign, project, or initiative operates in a vacuum. That’s missing the big picture, walking a hapless path of the journey. Marketing is a process, guided by a plan, budget, […]
Get your small business mojo in motion with content marketing, a strategic approach of creating and delivering consistent, valuable, and relevant information to customers and prospects. For those serious about marketing the business and brand, harnessing the power of a company’s content assets is an effective strategy to engage, connect, convert and retain. It is […]
LGK Note: Don’t ignore the opportunity to put your small business marketing spend into perspective. Below you’ll find an interesting overview of how the 2016 presidential campaigns spent campaign cash. Their strategies invested heavily in branding and online marketing. Herein lays our Spin it in a Minute: You may not be in the race for […]
