As Loretta Castorini would say, Snap out of it! If you are throwing everything at the wall to see what sticks, relying solely on free methods and spare time, you are not marketing. Without a plan, budget and dedicated resources (labor and time), “Moonstruck” may better describe your marketing efforts than the title of an […]
More Small Business Manners that Matter in Social
In a previous post, 6 Basic Manners that Matter in Social, we outlined a few basic rules of social engagement for small businesses. At that time, eight out of 10 SMBs (small and medium-sized businesses) used social to drive business growth. In 2015, 90 percent will rely upon social media marketing services to find, target […]
Spice Up Your Marketing Mojo: Online is the New Yellow for Small Business Search
Search marketing has always been an important tool to increase sales, foot traffic, support and reputation. In addition, it has always been one of the most complex of tactics, because the reality, whether digital or print, is that it requires a sufficient allocation of resources, such as time, money and expertise to generate ROI. However, […]
Is Your SMB Ready for Brand Citizenship?
Anne Bahr Thompson puts together a great post on Brand Citizenship, a principle that allows all facets of an organization to collectively deliver a brand’s promise and creates a shared sense of responsibility among consumers. Building loyalty and gaining a competitive edge are two reasons, among many, for small to medium-sized businesses (SMB) to embrace […]
