In this edition of How’d They Do That?, we examine how Hootsuite increased its Twitter engagement rate by a whopping 180 percent in just two months. Hootsuite is a social media management system. Many small businesses use its powerful platform for social network message dissemination and scheduling. [Disclaimer: LGK is a Hootsuite client.] Hootsuite’s focus […]
I went deep stat diving today in preparation for this post on small business social media efficiency and productivity. Here’s one that will motivate you to get serious about social: Seven out of ten consumers are more likely to use a local business if it has information available on a social media site. Source: comScore […]
Small businesses committed to marketing should get serious about social. What sets the tactic apart is an impressive real-time ability to engage prospects, customers/clients, influencers and advocates. Social media is pull marketing on steroids. Like every component of a small business digital marketing strategy, social media requires focus, budgets, labor, time and an understanding of […]
In this installment of How’d They Do That, we underscore the importance of hashtag tactics for small business social media marketing. If your strategy does not include tagging a message with a hashtag that is unique to your business or brand, revisit your plan. Don’t miss out on one of the most effective ways to […]
