Recently, a small business became entangled in the web of a LinkedIn security issue. Their experience serves up a cautionary tale to be diligent, protective and proactive about your presence and reputation on social networks. It is a reminder to all that while social networks allow for easier, faster, more efficient and effective methods of […]
Social media literacy may not require a Ph.D., but make no mistake, it is now an established discipline for prospect and customer engagement. Small business owners and marketers can no longer ignore, marginalize, or minimize social media’s pivotal role in executing and evaluating marketing strategies and tactics. Nor can they reject social media’s effectiveness and […]
How many times has this happened to you? You find a good network, platform, app or API to grow your digital IQ and performance, and then, seemingly out of nowhere, there it is, the dreaded “service is ending” announcement. Such was the case in late October with news that Vine, an online platform that enabled […]
There are many steps along the content marketing journey. From concept to plan, followed by execution and post, all with hopes of driving engagement and content shares. In The Surprising Words That Get Content Shared on Social Media, Neil Patel of QuickSprout provides an infographic with timeless tips for desirable and undesirable word usage on […]
