We often talk about how your marketing plan must include a content marketing strategy. Though the content is king phrase has circulated for years, it has renewed significance with each new content distribution outlet and social media platform. So, what exactly is content? A Tweet, a blog post, a video on your TouTube channel? This […]
By now, it’s quite clear some parts of Melanie Trump’s Republican National Convention speech were lifted from First Lady Michelle Obama’s speech at the Democratic National Convention in 2008. Turnitin.com, the website used by students and teachers for term paper plagiarism checks cites examples of both “clone” plagiarism (where it is copied word for word) […]
Crowdfunding has come into the mainstream as a viable source to secure funds and is used for everything from a new business venture to a charitable effort to a personal cause such as a honeymoon trip. A recent discussion on The Marketing Mojo Show highlighted the importance of marketing the campaign to ensure its success. […]
So, what keeps small business owners up at night? According to guests from The Marketing Mojo Show, it’s new business: getting it, nurturing it, managing it, satisfying it. (Read our previous blog about new business angst.) Since there is so much competition and so much choice for a potential new client, businesses should be thrilled […]
