How many times has this happened to you? You find a good network, platform, app or API to grow your digital IQ and performance, and then, seemingly out of nowhere, there it is, the dreaded “service is ending” announcement. Such was the case in late October with news that Vine, an online platform that enabled […]
LGK Note: According to social strategist Jeff Bullas, a typical Twitter account holder has an average of 208 followers. For 25 elected officials, America’s Most Popular Members of Congress on Twitter, the count ranges from 78,000 to more than 2.1 million followers (surprising, considering the latest Gallup survey, which indicates a majority of Americans have […]
LGK Note: Don’t ignore this opportunity to shift your paradigm to maximize marketing strategies, messaging and engagement. Your small business may have more in common with the most popular musicians and bands on Twitter than you think. Herein lays the one-minute spin for more social listening and less brand speak. Social listening is a process […]
In this edition of How’d They Do That?, we examine how Hootsuite increased its Twitter engagement rate by a whopping 180 percent in just two months. Hootsuite is a social media management system. Many small businesses use its powerful platform for social network message dissemination and scheduling. [Disclaimer: LGK is a Hootsuite client.] Hootsuite’s focus […]
